Allen Matkins, a California-based law firm with a reputation for being creative yet pragmatic, brought a tech-forward mindset to the refresh and redevelopment of its digital properties. 

While the design aesthetic played an important role, the firm also wanted to ensure that the technology powering the back end was cutting-edge and representative of the firm’s tech-forward identity. Thus, Allen Matkins selected the RubyLaw Content Lifecycle Management (CLM) platform to power its marketing tech stack.

In selecting RubyLaw, Allen Matkins sought to address several pain points in how it managed digital content across its lifecycle: 

1. The Marketing department relied on an older, less user-friendly version of Sitecore, which made managing and updating content time-consuming and counterintuitive in some cases.
2. The prohibitive cost of maintaining the platform was impractical. 
3. With the team actively using HubSpot for marketing automation activities, integrating its inbound marketing platform (i.e., HubSpot) and its Content Management System (CMS) was required. RubyLaw solved these issues, giving the Allen Matkins team a sleek, intuitive interface and an efficient, modern platform to orchestrate its comprehensive marketing efforts. 

This collaboration involved many noteworthy mentions. As a prolific publisher of thought leadership, the firm required expertise in migrating its content from Sitecore to RubyLaw. Our experienced team provided this support while also integrating RubyLaw with HubSpot to seamlessly manage Allen Matkins’ blogs and newsletters. Further, the RubyLaw platform features key enhancements like Smart Search Level 2 and customizable URLs, each to help surface relevant content more quickly and without having to make modifications in multiple locations.

With its new look, feel, and functionality, Allen Matkins can continue its trailblazing tradition, with the powerful combination of RubyLaw and HubSpot fueling its digital marketing fire.